Hallmark Hotel Prince Regent


Suited was asked to develop a new brand strategy and design standard for Hallmark Hotels in order to bring a cohesive design to a diverse portfolio.

The Hallmark, as used by the official British Assay office, is a stamp given to a precious metal to certify the purity, fineness and authenticity of a product. We used the notion of Hallmarking metals to define the new Hallmark brand.

Future Hallmark Hotels will , as a consequence, always use the following criteria for development and refurbishment of its hotel portfolio:

• Pedigree: Respect and acknowledgement of the properties history.

• Craftsmanship & Ownership: Each property will have an individual signature and character.

• Quality: Setting the base standard of quality for the Hallmark brand by taking the best of the existing brand and making it better.


Suited Interior Design

41 Jersey Court, Dairy Close, SW6 4HB

Fulham, London, UK

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